A selection of Fame Index research, combining structured frameworks with applied analysis across real-world systems.
Duolingo is not being mispriced as a language app. It is being mispriced as software. The market is evaluating feature substitution. But the product operates as a global habit system — and behavioral infrastructure is far harder to replace than software.
Why the sector is not collapsing under moral pressure — but reorganising into structurally different systems with new forms of power and risk.
This analysis shows how trust now operates across institutional, platform, and behavioural layers — and why brands are increasingly judged by how their systems perform, not what they say.
UK grocery is no longer just a price war. It is a contest over which supermarkets govern money, time, trust, identity, and everyday household behavior.
Why brands, sports leagues and celebrities are no longer trading attention, but exchanging control over culture.